DESIGNED BY: Victoria Vandenberg from @BonaFideCraft
The objective of Stratford Sans was to pull from both ends of the spectrum through combining vintage + modern typographic elements to create a font that would seamlessly amalgamate itself into the story of your designs.
Design Process
The initial design process pulled from finding a voice for the city of Stratford, Ontario. The city has a strong scene of traditional arts + culture and is focused on adding digital culture + flair to the mix. The city is expressive, traditional, and unexpected. Therefore, elements tipping a hat to traditional British letterforms and the fluid combination of grotesque era ovals and unforeseen hints of geometric characters are what truly send Stratford Sans into a realm of its own.
The initial design decision was that Stratford Sans would, in fact, be a sans serif font. This is to pull away from its branding of traditional arts and giving it the opportunity to newly define itself, whilst still allowing the magic that is its history, to seep through its characters. Interlacing two conflicting themes gives you the ability to craft a harmony between the two: to pull the exciting and non-negotiable defining elements of each - and defining a new sensation.
Variants
Stratford Regular
Image Generator:
Customize and Visualize Your Texts!
Image Generator is a captivating service that empowers you to unleash your creativity by fully customizing your texts and visualizing them in a wide range of formats. This impressive tool puts you in control, allowing you to fine-tune font styles, sizes, background and font colors, as well as the text content itself.
With Image Generator, you can create mesmerizing texts by customizing the background and font colors to your heart's desire. Choose your favorite colors or explore diverse color palettes to achieve captivating color harmonies that truly reflect the essence of your projects or brand.
Image Generator provides outputs in SVG and PNG formats, tailored to your preferences. The SVG format preserves the quality of your texts as vector-based graphics, ensuring no loss of detail or sharpness when resizing. On the other hand, the PNG format delivers high-quality raster images, enabling you to showcase your designs flawlessly on websites, social media platforms, or printed materials.
Get ready to captivate your audience with Image Generator, where your imagination has no limits and your texts become works of art.
License
Stratford Sans is a trademark of Victoria Vandenberg - Bona Fide Craft.
Copyright (c) 2018 by Victoria Vandenberg - Bona Fide Craft. All rights reserved.
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